Ravensbourne's Department of Fashion recently showcased innovative denim clothing and accessories collections designed in collaboration with Wrangler, at Transitions 2.0 at The Bargehouse, Oxo Tower Wharf. Coinciding with Wrangler’s 70th anniversary celebrations, the event made up Ravensbourne’s second annual denim innovation showcase in collaboration with Wrangler and VF Corporation; the parent company of brands including Wrangler, North Face and Timberland.
Groups of students from Ravensbourne’s BA (Hons) Fashion, BA (Hons) Fashion Accessory Design and BA (Hons) Fashion Buying and Brand Management courses were challenged to develop a 10 piece men's or women’s collection marketed at the fashion-forward consumer for Wrangler. They were also encouraged to build on Wrangler’s ‘body bespoke’ concept, whereby they tailor the design for every size of each style of their jeans to ensure every size is equally flattering.
Commenting, Steve Zades, Vice President for Global Innovation at VF Corporation said: “The faculty and students at Ravensbourne continue to amaze us! Having worked with Ravensbourne over many years, we know they are a totally unique fashion institution. I believe part of their secret sauce is the combination of a dynamic future vision combined with incredible technique in the beauty and craft of apparel and accessory design.
“Together with our transformational innovation team, we’re able to explore the furthest reaches of design, science and technology in new ways, to delight consumers and better anticipate their future needs more holistically.”
Caroline Gilbey, Associate Dean for the Department of Fashion at Ravensbourne added: “It has been inspiring to see students from across our various fashion courses collaborate to create bespoke collections for Wrangler. They have done a great job of interpreting the brief provided by Steve and the rest of the team at Wrangler and VF Corporation, while each approaching it in their own distinct way. We were excited to present the collections at Transitions 2.0 and gauge the reception.”
Alongside the collections developed for Wrangler, Ravensbourne’s BA (Hons) Graphic Design and BA (Hons) Digital Photography students also exhibited current project work.