With autonomous vehicles no longer confined to science-fiction novels, Ford challenged budding design students from Ravensbourne to imagine the future of car interiors.
Taking inspiration from the all-new Ford Fiesta, students were tasked with illustrating what they believe the interiors of cars are heading towards as we move away from the requirements of typical dashboard functions.
Three of the talented competing teams were last night chosen by Ford designers to have their visions showcased at the Ford design centre in Cologne. A final winner will then be selected and invited out to the design centre for a behind the scenes tour of the workshop and a masterclass with Ford designers.
Idrees Rasouli, Course Leader for BA (Hons) Interior Design Environment Architectures said: "This is a fantastic opportunity for students to gain experience about what it's like to work for one of Britain's biggest and foremost car brands.
"Ravensbourne has first class industry connections, and opportunities like this ensure our students learn the skills needed to thrive in industry, and the chance to transfer their architectural and interior design skills into vehicle design, thus making them highly employable."
Jens Sieber, Ford Chief Interior Designer commented: "I was thrilled by the quality of work presented by the students. Fiesta is very important to Ford and a huge amount of time is spent ensuring that the interiors reflect what our customers desire. The students have helped show workable interiors of the future."
With car interiors increasingly becoming an important part of people's everyday lives, the challenge was met by Ravensbourne as an opportunity to allow the students’ creativity to shine through in relation to Ford's best-selling vehicle in the UK.